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Minggu, 08 Januari 2012

Telecom Trends 2012

The 10 hottest consumer trends:

1. Connectivity is king. Connectivity has become as essential as the air we breathe. Once they have been connected, consumers say the internet is one of the last things they would be willing to give up if they had to reduce their expenses. (penting dong, jangan suka lemot :D )

2. Everyone can be a service provider. There is a huge demand for new services. The internet makes it possible for both companies and consumers to invent new solutions, such as apps. (sudah banyak aplikasi yg diciptakan oleh pemuda Indonesia, great)

3. Social media redefine news reporting. Social media drive consumption of pictures, video clips and music, and now they also help consumers judge the relevance of news by providing necessary social commentary. (hmm semoga facebook masih banyak yg lihat ya)

4. Mobile phones play a significant role in everyday life. Consumers show most interest in mobile services that are directly related to nearby places or local services. While 90 percent of all smartphone owners always carry their phones with them, only 80 percent of them mention carrying money. (tetep aja kalo soal jual beli mesti siapin cash,tapi mobile phone memang mempermudah)

5. Transparency greater than privacy. People are getting used to living transparent lives and they also expect companies and other organizations to act transparently. (kalo company sih memang harus transparant baiknya dari dulu, tapi kalo kita? tetap butuh yg namanya privacy)

6. The cloud makes things easy to use. Shring information and having several devices connected at all times is becoming the norm for consumers, resulting in the introduction of more cloud-based services. The main driver is ease of use. (yup cloud computing!)

7. Women drive adoption of smartphones. Our 2011 study of smartphone users showed that men still dominate usage of niche services on smartphones while significantly more women use regular services such as voice calling, SMS and Facebook. By actively integrating the use of all communications channels into one device, women are driving mass-market adoption of smartphones. (hmm wanita suka belanja,hihi)

8. Making shopping easier. Our survey showed that 67 percent of smartphone users are interested in mobile payments. Payments should not be seen in isolation but must be put into a context of everyday shopping "“ for example, product information, bonus points, receipts and even indoor-shopping-mall navigation. (buat yg suka belanja semakin dipermudah, tapi tetep keamanan harus diperhatikan)

9. Everything connects. Mobile data surpassed voice in the fourth quarter of 2009 and doubled voice in the first quarter of 2011. Consumers are increasingly connecting to the internet and to things around them, such as cars, vending machines, ticket gates and more. (seperti yg diramalkan, teknologi akan berhubungan dengan device" lainnya)

10. Uncertain times "consumers strive for control". In times of economic instability or when disasters such as earthquakes occur, we see renewed interest among consumers in services related to utilities such as water and electricity. Likewise, a change in disposable income is driving demand for consumers to be in control of service consumption. (pengendalian konsumsi seperti listrik dan air semakin diperhatikan,terlebih saat terjadi bencana/ketidakstabilan ekonomi)

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